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The #mydentity shop for professionals has been renewed. Click to log in
Wet Lines, Styling & Finishing
#Hairbestie, I designed this system to be your confidant for color care. Formulated with pH Perfection! I formulated these to have my ideal acidic pH to prolong color vibrancy. Formulated without Parabens and Sulfates.
#MyRefresh Color Depositing Conditioners
Product Features:
• Deposits pigment into the hair while conditioning
• The longer the conditioner is left on, the more intense and pigmented the hair will be
• Can be used after a color service to maintain vibrancy or as a low-commitment fashion color service
• Improves shine, smoothness and manageability of hair. #thatshinetho
• Color lasts up to 10 washes
• Available in 3 of @Guy_Tang’s most desired shades: Rose Gold, Silver Pearl and Lavender Lust.
These shades are some of the most fragile tones that fade quickly, but now clients can maintain their look, longer!
#MyRefresh LAVENDER LUST Color Depositing Conditioner | 237 ml
#MyRefresh ROSE GOLD Color Depositing Conditioner | 237 ml
#MyRefresh SILVER PEARL Color Depositing Conditioner | 237 ml
#MyConfidant Color Securing Conditioner
Product Features:
Color Securing: Prolongs color tone & vibrancy up to 50 shampoos!
Super Clean Feel: A pH of 5.7 helps remove most oil & dirt, minimizing color washing out
Thick Lather: Unlike any color care system formulated without sulfates
YASSSS Body & Texture: Because no one likes flat hair!
Formulated WITHOUT: Sulfates, Parabens & Sodium Chloride, I wouldn’t have it any other way #Hairbesties!
Extra Slippage: Perfect for detangling backcombed hair after balayage
Softening Effect: From the extra thick consistency
That Shine THO: For increased color reflection
IT SMELLS AMAZING!! Formulated with one of my favorite fragrances: Cherry Blossom
#MyConfidant Color Securing Conditioner | 1000 ml | SALON SIZE
#MyConfidant Color Securing Conditioner | 295 ml | RETAIL SIZE
#MyConfidant Color Securing Shampoo
Product Features:
Color Securing: Prolongs color tone & vibrancy up to 50 shampoos!
Super Clean Feel: A pH of 5.7 helps remove most oil & dirt, minimizing color washing out
Thick Lather: Unlike any color care system formulated without sulfates
YASSSS Body & Texture: Because no one likes flat hair!
Formulated WITHOUT: Sulfates, Parabens & Sodium Chloride, I wouldn’t have it any other way #Hairbesties!
Extra Slippage: Perfect for detangling backcombed hair after balayage
Softening Effect: From the extra thick consistency
That Shine THO: For increased color reflection
IT SMELLS AMAZING!! Formulated with one of my favorite fragrances: Cherry Blossom
#MyConfidant Color Securing Shampoo | 1000 ml | SALON SIZE
#MyConfidant Color Securing Shampoo | 295 ml | RETAIL SIZE
#MyControl Medium Sculpting Spray
266 ml
Product Features:
• Super Fine Mist Application allows for touchable, moveable hold without collapsing your style
• Quick drying formula great for layering and bulking up your style
• Increases shine to give the ideal color reflection when taking photos
• IT SMELLS AMAZING!! Formulated with one of my favorite fragrances: Cherry Blossom
#Hairbestie Tip: I LOVE this spray because it dries super fast allowing me to bulk, smooth and sculpt my styles without stickiness of a standard hairspray.
#MyStarDust Intense Shine Spray
162 ml
Product Features:
• Lightweight, Fine Mist Sprayhelps contour the curves of your style withintense shine bands
• Formulated with watermelon extract for a high shine finish
• Reduces frizz & flyawayswithout collapsing your style
• Addsmoisture to improve smoothness & manageabilityfor picture perfect hair
• Formulated with one of my favorite fragrances: Cherry Blossom
#Hairbestie Tip: Once I have bulked and volumized the hair, I love to spray this onto the waves in the hair to increase the shine bands in my photos.
#MyHairLube Finishing Hair Lubricant
88 ml
Product Features:
• Controls frizz & flyaways especially around the hairline after blow-drying
• Reduces breakage by 98% for healthier looking hair
• Improves overall shine, manageability & smoothness for polished styles
• Provides thermal protection up to 232°C & humidity resistance up to 24 hours
• Unique jelly-like consistency formulated with one of my favorite fragrances: Cherry Blossom
#Hairbestie Tip: I prefer to apply #MyHairLube on dry hair so it fully absorbs into the hair making it look smoother & healthier.
Permanent Haircolor
#Hairbesties, all Permanent haircolor crèmes feature break-through Miru-Style X-HP™ delivering x-treme heat protection – up to 232°C – to radically reduce the damaging effects of thermal styling & advanced VibraRiche™ technology for haircolor with 2x the shine. Pre-blended shades for independent use or inter-mixability allow you to re-create the most demanded haircolor trends.
Product Features:
• 58 g
• 34 Pre-blended shades
• X-treme heat protection up to 232°C
• 2x the shine
• Full gray coverage
• Long lasting result up to 50 shampoos
FOR PROFESSIONAL USE ONLY!
Permanent Haircolor Shades
Demi-Permanent Haircolor
#Hairbesties, all Demi-Permanent haircolor crèmes feature break-through Miru-Style X-HP™ delivering x-treme heat protection – up to 232°C – to radically reduce the damaging effects of thermal styling & advanced VibraRiche™ technology for haircolor with 2x the shine. Our Demi-Permanent color crèmes are formulated without ammonia and are truly acid-based.
Product Features:
• 58 g
• 37 Pre-blended shades
• X-treme heat protection up to 232°C
• Color crèmes are formulated without ammonia and are truly acid-based
• Average pH of 6.9
• Beautifully closes the cuticle
• Creates amazing shine
• Blends gray beautifully away
FOR PROFESSIONAL USE ONLY!
Demi-Permanent Haircolor Shades
Demi-Permanent X-PRESS Toner
#mydentity Demi-Permanent 5 minute X-PRESS Toners are great for quick toning or pre-toning to increase the longevity of any delicate shade (like Rose Gold). Mute out, enhance, control – yassssssssss, #Hairbesties, who’s excited??!
Product Features:
• 58 g
• 7 Pre-blended shades
• Development time only 5 minutes
FOR PROFESSIONAL USE ONLY!
X-PRESS Toner Shades
Super Power™ Direct Dye
#Hairbesties, I incorporated an exclusive Keratin & Argan Seed Oil Blend to improve the integrity of the hair while providing maximum color retention and vibrancy.
Product Features:
Super Power™ Direct Dyes
• 85 g
• 7 Pre-blended shades
• Color lasts up to 50 shampoos
• All shades fade true to tone
Super Power™ Pastel Direct Dyes
• 85 g
• 5 Pre-blended shades
• Color lasts up to 25 shampoos
• All shades fade true to tone
FOR PROFESSIONAL USE ONLY!
Super Power™ Direct Dyes Features & Shades
• 85 g
• 7 Pre-blended shades
• Color lasts up to 50 shampoos
• All shades fade true to tone
FOR PROFESSIONAL USE ONLY!
Super Power™ Pastel Direct Dyes Features & Shades
• 85 g
• 5 Pre-blended shades
• Color lasts up to 25 shampoos
• All shades fade true to tone
FOR PROFESSIONAL USE ONLY!
Dual Booster COLOR MAX
Dual Booster COLOR MAX for impact color effects. #Hairbesties, I named these shades “Dual Booster” because you can use in two ways – for direct application or to customize, boost, correct or neutralize any of your #mydentity formulations.
Product Features & Shades
• 58 g
• Direct application
• Customize, boost, correct or neutralize any of your #mydentity formulations.
• Dual Booster Aqua Blue is great for concealing excess warmth when mixing into your color formulation when battling brass.
• Love Booster is great for amplifying your Rose Gold tones or adding pink tones into any #mydentity formula.
FOR PROFESSIONAL USE ONLY!
Lighteners
#Hairbesties, if you know anything about me, you know I’ve tried every bleach on the market. This category is so important to me because I use it in almost all of my formulations. That’s why it took over a year of development – because I wanted our bleach not only to perform better, but also protect the hair during the bleaching process.
Product Range
#Big9 Crème Lightener
#Magnum8 Powder Lightener
#Stroke7 Rose Balayage Clay Lightener
#Hairbesties, not sure which bleach to choose?
Get to know what I LOVE most about each!
#Big9 Crème Lightener
Product Features:
• 285 g
• Lifts up to 9 levels in a single application – NO HEAT REQUIRED
• Versatile formula for precise and global application techniques
• Delivers superior conditioning during the lifting process
• Protective crème base soothes the scalp & reduces sensitivity
• Moisturizing agents for optimal protection during & after the lifting process
• Unique consistency offers fluid spread-ability
FOR PROFESSIONAL USE ONLY!
#Magnum8 Powder Lightener
Product Features:
• 800 g
• Lifts up to 8 levels in a single application
• Dust-free, violet powder
• Superior conditioning during the lifting process
• Ideal when fast-acting lift is desired
• Unique consistency offers fluid spread-ability
FOR PROFESSIONAL USE ONLY!
#Stroke7 Rose Balayage Clay Lightener
Product Features:
• 425 g
• Lifts up to 7 levels in a single application
• Extra Rosé 💁🏼♀️ tinted powder
• ElastiShell™ Technology allows for a flexible cast with minimal flaking for an even lift
• Specifically formulated 🍑THICC🍑 Balayage Activators for effortless spread-ability for a flawless blend
FOR PROFESSIONAL USE ONLY!
Developers
#Hairbesties, all #mydentity Developers were specially formulated with my favorite LAVENDER FRAGRANCE. Available in range 6V-40V for all your #mydentity haircolor needs.
Product Features:
Demi-Permanent 6V Developer 1 L
• Specially formulated for all #mydentity demi-permanent haircolor needs
Permanent Developers 1 L
• Available in a range of 10V to 40V
• Specially formulated for all #mydentity demi-permanent haircolor needs
#Stroke7 🍑THICC🍑 Balayage Activator 207 ml
• Available in a range of 30V and 40V
• Designed for #Stroke7 to create a unique, creamy consistency
• Effortless spreadability for a flawless blend
FOR PROFESSIONAL USE ONLY!
Wet Lines & Finishing
#Hairbestie, I designed this system to be your confidant for color care. Formulated with pH Perfection! I formulated these to have my ideal acidic pH to prolong color vibrancy. Formulated without Parabens and Sulfates.
#MyRefresh Color Depositing Conditioners
Product Features:
• Deposits pigment into the hair while conditioning
• The longer the conditioner is left on, the more intense and pigmented the hair will be
• Can be used after a color service to maintain vibrancy or as a low-commitment fashion color service
• Improves shine, smoothness and manageability of hair. #thatshinetho
• Color lasts up to 10 washes
• Available in 3 of @Guy_Tang’s most desired shades: Rose Gold, Silver Pearl and Lavender Lust.
These shades are some of the most fragile tones that fade quickly, but now clients can maintain their look, longer!
#MyRefresh LAVENDER LUST Color Depositing Conditioner | 237 ml
#MyRefresh ROSE GOLD Color Depositing Conditioner | 237 ml
#MyRefresh SILVER PEARL Color Depositing Conditioner | 237 ml
#MyConfidant Color Securing Conditioner
Product Features:
Color Securing: Prolongs color tone & vibrancy up to 50 shampoos!
Super Clean Feel: A pH of 5.7 helps remove most oil & dirt, minimizing color washing out
Thick Lather: Unlike any color care system formulated without sulfates
YASSSS Body & Texture: Because no one likes flat hair!
Formulated WITHOUT: Sulfates, Parabens & Sodium Chloride, I wouldn’t have it any other way #Hairbesties!
Extra Slippage: Perfect for detangling backcombed hair after balayage
Softening Effect: From the extra thick consistency
That Shine THO: For increased color reflection
IT SMELLS AMAZING!! Formulated with one of my favorite fragrances: Cherry Blossom
#MyConfidant Color Securing Conditioner | 1000 ml | SALON SIZE
#MyConfidant Color Securing Conditioner | 295 ml | RETAIL SIZE
#MyConfidant Color Securing Shampoo
Product Features:
Color Securing: Prolongs color tone & vibrancy up to 50 shampoos!
Super Clean Feel: A pH of 5.7 helps remove most oil & dirt, minimizing color washing out
Thick Lather: Unlike any color care system formulated without sulfates
YASSSS Body & Texture: Because no one likes flat hair!
Formulated WITHOUT: Sulfates, Parabens & Sodium Chloride, I wouldn’t have it any other way #Hairbesties!
Extra Slippage: Perfect for detangling backcombed hair after balayage
Softening Effect: From the extra thick consistency
That Shine THO: For increased color reflection
IT SMELLS AMAZING!! Formulated with one of my favorite fragrances: Cherry Blossom
#MyConfidant Color Securing Shampoo | 1000 ml | SALON SIZE
#MyConfidant Color Securing Shampoo | 295 ml | RETAIL SIZE
#MyControl Medium Sculpting Spray
Product Features:
• 266 ml
• Super Fine Mist Application allows for touchable, moveable hold without collapsing your style
• Quick drying formula great for layering and bulking up your style
• Increases shine to give the ideal color reflection when taking photos
• IT SMELLS AMAZING!! Formulated with one of my favorite fragrances: Cherry Blossom
#Hairbestie Tip: I LOVE this spray because it dries super fast allowing me to bulk, smooth and sculpt my styles without stickiness of a standard hairspray.
#MyStarDust Intense Shine Spray
Product Features:
• 162 ml
• Lightweight, Fine Mist Sprayhelps contour the curves of your style withintense shine bands
• Formulated with watermelon extract for a high shine finish
• Reduces frizz & flyawayswithout collapsing your style
• Addsmoisture to improve smoothness & manageabilityfor picture perfect hair
• Formulated with one of my favorite fragrances: Cherry Blossom
#Hairbestie Tip: Once I have bulked and volumized the hair, I love to spray this onto the waves in the hair to increase the shine bands in my photos.
#MyHairLube Finishing Hair Lubricant
Product Features:
• 88 ml
• Controls frizz & flyaways especially around the hairline after blow-drying
• Reduces breakage by 98% for healthier looking hair
• Improves overall shine, manageability & smoothness for polished styles
• Provides thermal protection up to 232°C & humidity resistance up to 24 hours
• Unique jelly-like consistency formulated with one of my favorite fragrances: Cherry Blossom
#Hairbestie Tip: I prefer to apply #MyHairLube on dry hair so it fully absorbs into the hair making it look smoother & healthier.
Permanent Haircolor
• X-treme heat protection up to 232°C & 2x the shine
• Full gray coverage
• Long lasting result up to 50 shampoos
• 34 Pre-blended shades for independent use or inter-mixability allow you to re-create the most demanded haircolor trends
Demi-Permanent Haircolor
• X-treme heat protection up to 232°C
• Color crèmes are formulated without ammonia and are truly acid-based (average pH of 6.9).
• Beautifully closes the cuticle
• Creates amazing shine
• Blends gray beautifully away
• 37 Pre-blended shades for independent use or inter-mixability allow you to re-create the most demanded haircolor trends
Demi-Permanent X-PRESS Toner
#mydentity Demi-Permanent 5 minute X-PRESS Toners are great for quick toning or pre-toning to increase the longevity of any delicate shade (like Rose Gold). Mute out, enhance, control!
• Development time only 5 minutes
• 7 Shades
SUPER POWER™ Direct Dyes
Exclusive Keratin & Argan Seed Oil improves integrity of the hair while providing maximum color retention and vibrancy
• Super Power™ Direct Dyes last up to 50 shampoos
• Pastel Direct Dyes last up to 25 shampoos
• All shades fade true to tone.
Dual Booster COLOR MAX
• For impact color effects
• Direct application
• Customize, boost, correct or neutralize any of your #mydentity formulations
Lighteners
Superb performance and great protection during the bleaching process.
• Creamiest #Big9 lifts up to 9 levels
• Fast-acting #Magnum8 lifts up to 8 levels
• Seamless balayage with #Stroke7, lifts up to 7 levels
Developers
#Hairbesties, all Developers were specially formulated with my favorite lavender fragrance. Available in range 6V-40V for all #mydentity haircolor needs, plus 2 🍑THICC🍑 Balayage Activators with unique, creamy consistency
| CATEGORY | DESCRIPTION | # PRODUCTS |
|---|---|---|
| #mydentity Permanent Haircolor | Pre-blended Shades | Full Coverage | 34 Shades |
| #mydentity Demi-Permanent Haircolor | Pre-blended Shades | True Acid Balanced | 37 Shades |
| #mydentity Demi-Permanent X-PRESS Toner | 5 Minute Toners | 7 Shades |
| #mydentity Semi-Permanent Haircolor | Super Power Direct Dyes | 12 Shades |
| #mydentity Dual Booster Color Max | Impactful Colors | 2 Shades |
| #mydentity #Big9 Crème Lightener | On/Off-Scalp Lightening | 1 |
| #mydentity #Magnum8 Powder Lightener | Dust-Free | On/Off-Scalp Lightening | 1 |
| #mydentity #Stroke7 Rosé Balayage Lightener | Balayage Lightener | 1 |
| #mydentity Developers | Range of 6V-40V | 7 |
| #mydentity Wetlines | Shampoo, Conditioner, Spray etc | 8 |