1. Determine your client’s Natural Level using the Natural Ice swatches located in your #mydentity Swatchbook. Compare these swatches against your client’s re-growth & scalp area. Always remember you are looking for the level of the natural hair, not tonality.
#Hairbesties, if you see gray first, your client’s hair is likely more than 50% gray. Follow the formulation instructions located in our Gray Coverage section.
2. Determine your client’s Desired Level. You can select the appropriate color shade using your swatchbook for a reference.
3. Determine your client’s Desired Tone. To formulate for this tone, first, you must determine the Natural Underlying Pigment at the desired level. Use our Natural Underlying Pigment (NUP) Chart as your guideline. The NUP will need to be neutralized to create your client’s desired tone. This is where you use your Color Wheel to determine the correlating #mydentity Color base that will neutralize the NUP.
4. Determine the proper volume of #mydentity Developer after deciding how many levels of lift are required to reach your client’s Desired Level.