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Wet Lines, Styling & Finishing

#Hairbestie, I designed this system to be your confidant for color care. Formulated with pH Perfection! I formulated these to have my ideal acidic pH to prolong color vibrancy. Formulated without Parabens and Sulfates.

Permanent Haircolor

#Hairbesties, all Permanent haircolor crèmes feature break-through Miru-Style X-HP™ delivering x-treme heat protection – up to 232°C – to radically reduce the damaging effects of thermal styling & advanced VibraRiche™ technology for haircolor with 2x the shine. Pre-blended shades for independent use or inter-mixability allow you to re-create the most demanded haircolor trends.

Demi-Permanent Haircolor

#Hairbesties, all Demi-Permanent haircolor crèmes feature break-through Miru-Style X-HP™ delivering x-treme heat protection – up to 232°C – to radically reduce the damaging effects of thermal styling & advanced VibraRiche™ technology for haircolor with 2x the shine. Our Demi-Permanent color crèmes are formulated without ammonia and are truly acid-based.

Demi-Permanent X-PRESS Toner

#mydentity Demi-Permanent 5 minute X-PRESS Toners are great for quick toning or pre-toning to increase the longevity of any delicate shade (like Rose Gold). Mute out, enhance, control – yassssssssss, #Hairbesties, who’s excited??!

Product Features:

• 58 g
7 Pre-blended shades
Development time only 5 minutes

FOR PROFESSIONAL USE ONLY!

X-PRESS Toner Shades

Super Power™ Direct Dye

#Hairbesties, I incorporated an exclusive Keratin & Argan Seed Oil Blend to improve the integrity of the hair while providing maximum color retention and vibrancy.

Dual Booster COLOR MAX

Dual Booster COLOR MAX for impact color effects. #Hairbesties, I named these shades “Dual Booster” because you can use in two ways – for direct application or to customize, boost, correct or neutralize any of your #mydentity formulations.

Product Features & Shades

• 58 g
• Direct application
• Customize, boost, correct or neutralize any of your #mydentity formulations.
• Dual Booster Aqua Blue is great for concealing excess warmth when mixing into your color formulation when battling brass.
• Love Booster is great for amplifying your Rose Gold tones or adding pink tones into any #mydentity formula.

FOR PROFESSIONAL USE ONLY!

Lighteners

Developers

#Hairbesties, all #mydentity Developers were specially formulated with my favorite LAVENDER FRAGRANCE. Available in range 6V-40V for all your #mydentity haircolor needs.

Product Features:

Demi-Permanent 6V Developer 1 L
• Specially formulated for all #mydentity demi-permanent haircolor needs

Permanent Developers 1 L
• Available in a range of 10V to 40V
• Specially formulated for all #mydentity demi-permanent haircolor needs

#Stroke7 🍑THICC🍑 Balayage Activator 207 ml
• Available in a range of 30V and 40V
• Designed for #Stroke7 to create a unique, creamy consistency
• Effortless spreadability for a flawless blend

FOR PROFESSIONAL USE ONLY!

Wet Lines & Finishing

#Hairbestie, I designed this system to be your confidant for color care. Formulated with pH Perfection! I formulated these to have my ideal acidic pH to prolong color vibrancy. Formulated without Parabens and Sulfates.

Permanent Haircolor

• X-treme heat protection up to 232°C & 2x the shine
• Full gray coverage
• Long lasting result up to 50 shampoos
• 34 Pre-blended shades for independent use or inter-mixability allow you to re-create the most demanded haircolor trends

Demi-Permanent Haircolor

• X-treme heat protection up to 232°C
• Color crèmes are formulated without ammonia and are truly acid-based (average pH of 6.9).
• Beautifully closes the cuticle
• Creates amazing shine
• Blends gray beautifully away
• 37 Pre-blended shades for independent use or inter-mixability allow you to re-create the most demanded haircolor trends

Demi-Permanent X-PRESS Toner

#mydentity Demi-Permanent 5 minute X-PRESS Toners are great for quick toning or pre-toning to increase the longevity of any delicate shade (like Rose Gold). Mute out, enhance, control!
• Development time only 5 minutes
• 7 Shades

SUPER POWER™ Direct Dyes

Exclusive Keratin & Argan Seed Oil improves integrity of the hair while providing maximum color retention and vibrancy
• Super Power™ Direct Dyes last up to 50 shampoos
• Pastel Direct Dyes last up to 25 shampoos
• All shades fade true to tone.

Dual Booster COLOR MAX

• For impact color effects
• Direct application
• Customize, boost, correct or neutralize any of your #mydentity formulations

Lighteners

Superb performance and great protection during the bleaching process.
• Creamiest #Big9 lifts up to 9 levels
• Fast-acting #Magnum8 lifts up to 8 levels
• Seamless balayage with #Stroke7, lifts up to 7 levels

Developers

#Hairbesties, all Developers were specially formulated with my favorite lavender fragrance. Available in range 6V-40V for all #mydentity haircolor needs, plus 2 🍑THICC🍑 Balayage Activators with unique, creamy consistency

CATEGORYDESCRIPTION# PRODUCTS
#mydentity Permanent HaircolorPre-blended Shades | Full Coverage34 Shades
#mydentity Demi-Permanent HaircolorPre-blended Shades | True Acid Balanced37 Shades
#mydentity Demi-Permanent X-PRESS Toner5 Minute Toners7 Shades
#mydentity Semi-Permanent HaircolorSuper Power Direct Dyes12 Shades
#mydentity Dual Booster Color MaxImpactful Colors2 Shades
#mydentity #Big9 Crème LightenerOn/Off-Scalp Lightening1
#mydentity #Magnum8 Powder LightenerDust-Free | On/Off-Scalp Lightening1
#mydentity #Stroke7 Rosé Balayage LightenerBalayage Lightener1
#mydentity DevelopersRange of 6V-40V7
#mydentity WetlinesShampoo, Conditioner, Spray etc8
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