Wet Lines, Styling & Finishing
#Hairbestie, I designed this system to be your confidant for color care. Formulated with pH Perfection! I formulated these to have my ideal acidic pH to prolong color vibrancy. Formulated without Parabens and Sulfates.
Permanent Haircolor
#Hairbesties, all Permanent haircolor crèmes feature break-through Miru-Style X-HP™ delivering x-treme heat protection – up to 232°C – to radically reduce the damaging effects of thermal styling & advanced VibraRiche™ technology for haircolor with 2x the shine. Pre-blended shades for independent use or inter-mixability allow you to re-create the most demanded haircolor trends.
Demi-Permanent Haircolor
#Hairbesties, all Demi-Permanent haircolor crèmes feature break-through Miru-Style X-HP™ delivering x-treme heat protection – up to 232°C – to radically reduce the damaging effects of thermal styling & advanced VibraRiche™ technology for haircolor with 2x the shine. Our Demi-Permanent color crèmes are formulated without ammonia and are truly acid-based.
Demi-Permanent X-PRESS Toner
#mydentity Demi-Permanent 5 minute X-PRESS Toners are great for quick toning or pre-toning to increase the longevity of any delicate shade (like Rose Gold). Mute out, enhance, control – yassssssssss, #Hairbesties, who’s excited??!

Product Features:
• 58 g
• 7 Pre-blended shades
• Development time only 5 minutes
FOR PROFESSIONAL USE ONLY!
X-PRESS Toner Shades

Super Power™ Direct Dye
#Hairbesties, I incorporated an exclusive Keratin & Argan Seed Oil Blend to improve the integrity of the hair while providing maximum color retention and vibrancy.
Dual Booster COLOR MAX
Dual Booster COLOR MAX for impact color effects. #Hairbesties, I named these shades “Dual Booster” because you can use in two ways – for direct application or to customize, boost, correct or neutralize any of your #mydentity formulations.

Product Features & Shades
• 58 g
• Direct application
• Customize, boost, correct or neutralize any of your #mydentity formulations.
• Dual Booster Aqua Blue is great for concealing excess warmth when mixing into your color formulation when battling brass.
• Love Booster is great for amplifying your Rose Gold tones or adding pink tones into any #mydentity formula.
FOR PROFESSIONAL USE ONLY!

Lighteners
Developers
#Hairbesties, all #mydentity Developers were specially formulated with my favorite LAVENDER FRAGRANCE. Available in range 6V-40V for all your #mydentity haircolor needs.

Product Features:
Demi-Permanent 6V Developer 1 L
• Specially formulated for all #mydentity demi-permanent haircolor needs
Permanent Developers 1 L
• Available in a range of 10V to 40V
• Specially formulated for all #mydentity demi-permanent haircolor needs
#Stroke7 🍑THICC🍑 Balayage Activator 207 ml
• Available in a range of 30V and 40V
• Designed for #Stroke7 to create a unique, creamy consistency
• Effortless spreadability for a flawless blend
FOR PROFESSIONAL USE ONLY!